6 C’s of permission
Permission based communication legitimises email and digital marketing and these 6 C’s are a best practice guideline:
Consent: A person consciously agrees and gives permission to receive your email communication.
Choice: Give your subscribers the choice on communications they want to receive.
Clarity: Ensure the sign-up process is straightforward and simple.
Confirmation: It’s good practice to acknowledge and verify the sign up process.
Control: Give your subscriber the option to opt out at any time if they don’t want to receive emails from you.
Confidence: The sender of each communication is clearly and honestly identified and the communication is not misleading in any way.