6 C’s of permission

Permission based communication legitimises email and digital marketing and these 6 C’s are a best practice guideline:

Consent: A person consciously agrees and gives permission to receive your email communication.

Choice: Give your subscribers the choice on communications they want to receive.

Clarity: Ensure the sign-up process is straightforward and simple.

Confirmation: It’s good practice to acknowledge and verify the sign up process.

Control: Give your subscriber the option to opt out at any time if they don’t want to receive emails from you.

Confidence: The sender of each communication is clearly and honestly identified and the communication is not misleading in any way.

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