In most instances, webmail clients like Gmail, Yahoo or Hotmail strip any CSS formatting or style sheets due to conflicts with their own HTML tags and that’s the reason an email looks different in Gmail than in your MS Outlook client. If you send out an email campaign and your CSS is not coded inline, it is likely to get stripped out of online email clients, resulting in shoddy looking email design.
Why cascading style sheets are your friend
Cascading Style Sheets or CSS is a style sheet language that defines the layout of HTML documents and is commonly applied to webpages and browser based content. Where HTML is used to structure content, CSS is used for formatting that content and affects the fonts, colours, margins, tables and backgrounds that form part of your content. CSS allows more precise control of the layout of your content with style sheets to create a design worthy email.
Prior to CSS, HTML documents were complex and difficult to maintain, with web developers having to markup each element of presentation, literally line by line. Cascading Style Sheets were developed to accommodate a variety of styles, greater control of how content was presented whilst producing simpler HTML.
The term cascading refers to how the style sheet operates. The style sheet with the highest priority controls how the content is displayed but if these styles are not set, then presentation is passed on to a source of lower priority such as the browser’s default settings for presenting design elements.
We do it for you
Inline styles in HTML take highest priority and will render your content accordingly, which is what Everlytic’s CSS Inline converter does. We automatically set your styles to the highest priority, line by line, without you having to edit the HTML. The CSS inline converter takes away the worry of emails not rendering correctly, making them render more accurately and beautifully without you having to worry about HTML editing. Designers will love us for it!