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IMC Conference Wrap Up

by: Nthato Morakabi | Monday, March 5th, 2018

Everlytic’s Managing Director, Walter Penfold, presented “The email and SMS marketing juggernaut” at the Integrated Marketing Communication Conference (IMC) in February. Here are some key points taken from the session: The Growth of Email and SMS Marketing Brands are sending more emails and SMSes than ever before and you would naturally expect this to lower… Read Article

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Everlytic To Present On the Email and SMS Marketing Juggernaut at IMC

by: Nthato Morakabi | Wednesday, January 17th, 2018

This year the Integrated Marketing Communication Conference (IMC Conference) makes its way to Johannesburg. The theme for our thought-leadership session is Digital Marketing Technologies. Everlytic’s Managing Director, Walter Penfold, will present “The email and SMS marketing juggernaut”. There is no doubt that social media marketing platforms are mammoths in their own right. They have a… Read Article

Email Marketing

Tap into hyper-personalisation with email marketing

by: Everlytic Marketing | Wednesday, November 15th, 2017

Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to their advantage. With the rise of hyper-personalisation that allows companies to target niche audiences with messages tailored to their real-time needs, marketers should ensure that they have the necessary systems in place to reap the benefits. Personalisation in 2017 Email… Read Article

Email Marketing

Email and SMS Holiday Marketing Tips

by: Nthato Morakabi | Tuesday, November 7th, 2017

We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your opportunities by re-engaging with inactive subscribers, building brand loyalty, and hitting those sales targets. Digital Statistics in South Africa 2017 Report reveals that half of active… Read Article

Email Marketing

Guide to Email List Hygiene

by: Nthato Morakabi | Monday, November 6th, 2017

How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers? The practice of email list hygiene is essential for improving your sender reputation, and ensuring your emails aren’t automatically marked as spam. Data errors can creep into your mailing lists at any stage during… Read Article