Eye tracking
Email Marketing

Eye Tracking Trends for Marketing Mailers

by: Nthato Morakabi | Wednesday, March 1st, 2017

What is Eye Tracking? Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website. Whether the layout and design is drawing attention to the correct places in the mail, or important information is being missed because of bad placement. Eye tracking is a technology used to… Read More

Laptop user drinking coffee whilst checking his phone
Email Marketing

How to Create Emails That People Want to Respond to

by: The Media Image | Monday, February 20th, 2017

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one. Email marketing has received a bad name in recent years due to the large number of spammy and thoughtless emails that flood the inboxes of many people. Luckily, with the use… Read More

building an email database
Email Marketing

Building Your Contact Database

by: Nthato Morakabi | Thursday, January 19th, 2017

Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually. Your email database gets smaller as people change email addresses when moving companies, abandon old email addresses, or unsubscribe/opt-out due to a lack of interest or change in industry. Without new leads, your contact database will become smaller each year… Read More

email marketing strategy
Email Marketing

Key Metrics to Consider in Your Email Strategy

by: Everlytic Marketing | Friday, September 30th, 2016

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful. Bulk mail marketing solutions usually offer various ways of tracking your SMS and email campaigns. Coupled with Google Analytics, you can gain insightful metrics to help you reach your intended contacts, and… Read More

email size
Email Marketing

Message Size Notification

by: Nthato Morakabi | Tuesday, September 27th, 2016

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment. Recently, the Everlytic servers were taking longer to send larger emails, which in turn slowed down our sending speed on all emails. In an… Read More