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Email Marketing

Everlytic to present double bill at Madex on Email Marketing Essentials and State of Email Marketing in SA

by: Everlytic Marketing | Monday, May 22nd, 2017

Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition. Madex – the marketing, advertising and design exhibition – will feature two seminar areas, promising insight to delegates related to marketing, communications, advertising, PR and design topics. In addition to the conference element, a cinema… Read More

Eye tracking
Email Marketing

Eye Tracking Trends for Marketing Mailers

by: Nthato Morakabi | Wednesday, March 1st, 2017

What is Eye Tracking? Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website. Whether the layout and design is drawing attention to the correct places in the mail, or important information is being missed because of bad placement. Eye tracking is a technology used to… Read More

emails that people want to respond to.
Email Marketing

How to Create Emails That People Want to Respond to

by: The Media Image | Monday, February 20th, 2017

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one. Email marketing has received a bad name in recent years due to the large number of spammy and thoughtless emails that flood the inboxes of many people. Luckily, with the use… Read More

building an email database
Email Marketing

Building Your Contact Database

by: Nthato Morakabi | Thursday, January 19th, 2017

Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually. Your email database gets smaller as people change email addresses when moving companies, abandon old email addresses, or unsubscribe/opt-out due to a lack of interest or change in industry. Without new leads, your contact database will become smaller each year… Read More

email marketing strategy
Email Marketing

Key Metrics to Consider in Your Email Strategy

by: Everlytic Marketing | Friday, September 30th, 2016

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful. Bulk mail marketing solutions usually offer various ways of tracking your SMS and email campaigns. Coupled with Google Analytics, you can gain insightful metrics to help you reach your intended contacts, and… Read More

email size
Email Marketing

Message Size Notification

by: Nthato Morakabi | Tuesday, September 27th, 2016

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment. Recently, the Everlytic servers were taking longer to send larger emails, which in turn slowed down our sending speed on all emails. In an… Read More

Using Google UTMs in URLs
Email Marketing

Google Analytics

by: Nthato Morakabi | Thursday, August 11th, 2016

UTMs in your URL In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them. Our second part jumped into the basics of UTM codes, what they are, the format by which they are used and the… Read More

utm codes
Email Marketing

UTM Codes

by: Nthato Morakabi | Tuesday, August 2nd, 2016

UTM Codes Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns. But how can a business know how many of their visitors come from a campaign or from a random click on Google? In this second of a three-part series on Google Analytics… Read More

Google UTM
Email Marketing

Vanity URLs

by: Nthato Morakabi | Thursday, June 23rd, 2016

Vanity URLs Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is In this three-part series, we tackle Google Analytics with UTMs, but first we need… Read More

Email Marketing

The Secret To Successful Click Rates

by: Nthato Morakabi | Wednesday, June 15th, 2016

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one. Think of your own Inbox and what emails you are more inclined to open than others. Things that immediately… Read More