Email Marketing

building an email database

Building Your Contact Database

Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually. Your email database gets smaller as people change email addresses when moving companies, abandon old email addresses, or unsubscribe/opt-out due to a lack of interest or change in industry. Without new leads, your contact database will become smaller each year… Read More »

email marketing strategy

Key Metrics to Consider in Your Email Strategy

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful. Bulk mail marketing solutions usually offer various ways of tracking your SMS and email campaigns. Coupled with Google Analytics, you can gain insightful metrics to help you reach your intended contacts, and… Read More »

email size

Message Size Notification

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment. Recently, the Everlytic servers were taking longer to send larger emails, which in turn slowed down our sending speed on all emails. In an… Read More »