Email Marketing

Tap into hyper-personalisation with email marketing

by: Everlytic Marketing | Wednesday, November 15th, 2017

Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to their advantage. With the rise of hyper-personalisation that allows companies to target niche audiences with messages tailored to their real-time needs, marketers should ensure that they have the necessary systems in place to reap the benefits. Personalisation in 2017 Email… Read Article

Email Marketing

Email and SMS Holiday Marketing Tips

by: Nthato Morakabi | Tuesday, November 7th, 2017

We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your opportunities by re-engaging with inactive subscribers, building brand loyalty, and hitting those sales targets. Digital Statistics in South Africa 2017 Report reveals that half of active… Read Article

Email Marketing

Guide to Email List Hygiene

by: Nthato Morakabi | Monday, November 6th, 2017

How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers? The practice of email list hygiene is essential for improving your sender reputation, and ensuring your emails aren’t automatically marked as spam. Data errors can creep into your mailing lists at any stage during… Read Article

Email Marketing

Email Marketing South Africa: Industry Insights and Benchmarks Report from Everlytic

by: Nthato Morakabi | Friday, October 13th, 2017

Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to. Sympathising with local marketer’s frustrations, Everlytic released its first-ever benchmarks report in 2015 using organisations in various industries within South Africa. The report gave deeper, more meaningful insights about email communication without… Read Article

Email Marketing

Everlytic to present double bill at Madex on Email Marketing Essentials and State of Email Marketing in SA

by: Everlytic Marketing | Monday, May 22nd, 2017

Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition. Madex – the marketing, advertising and design exhibition – will feature two seminar areas, promising insight to delegates related to marketing, communications, advertising, PR and design topics. In addition to the conference element, a cinema… Read Article

Eye tracking
Email Marketing

Eye Tracking Trends for Marketing Mailers

by: Nthato Morakabi | Wednesday, March 1st, 2017

What is Eye Tracking? Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website. Whether the layout and design is drawing attention to the correct places in the mail, or important information is being missed because of bad placement. Eye tracking is a technology used to… Read Article

emails that people want to respond to.
Email Marketing

How to Create Emails That People Want to Respond to

by: The Media Image | Monday, February 20th, 2017

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one. Email marketing has received a bad name in recent years due to the large number of spammy and thoughtless emails that flood the inboxes of many people. Luckily, with the use… Read Article

building an email database
Email Marketing

Building Your Contact Database

by: Nthato Morakabi | Thursday, January 19th, 2017

Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually. Your email database gets smaller as people change email addresses when moving companies, abandon old email addresses, or unsubscribe/opt-out due to a lack of interest or change in industry. Without new leads, your contact database will become smaller each year… Read Article

email marketing strategy
Email Marketing

Key Metrics to Consider in Your Email Strategy

by: Everlytic Marketing | Friday, September 30th, 2016

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful. Bulk mail marketing solutions usually offer various ways of tracking your SMS and email campaigns. Coupled with Google Analytics, you can gain insightful metrics to help you reach your intended contacts, and… Read Article

email size
Email Marketing

Message Size Notification

by: Nthato Morakabi | Tuesday, September 27th, 2016

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment. Recently, the Everlytic servers were taking longer to send larger emails, which in turn slowed down our sending speed on all emails. In an… Read Article