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The Everlytic Blog

Everlytic email tip 4
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How to research your target audience to establish an optimal sending time

by: Everlytic Marketing | Friday, July 24th, 2015

by Vera Romano On Friday our Top Tip #4 was released, “Thoroughly research your target audience to establish an optimal sending time to send out your campaigns.” A follower of the Top Tip campaign came back and asked if we have any suggestions about how one would go about this task. Here is what our… Read More

AIDA
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The Principle of AIDA: So what are we Marketer’s to do?

by: Everlytic Marketing | Friday, July 24th, 2015

by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment. My boyfriend of 3 years, and whom works for a major international… Read More

cloud marketing
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The Benefits of Marketing Cloud Software

by: Everlytic Marketing | Friday, July 24th, 2015

by Nina Joubert According to Reality Check 2013, a research paper released by Cisco and World Wide Worx, 50% of South African businesses, big and small, are taking advantage of cloud software. The reality is, regardless of the negative stigma and issues like slow internet in the country, the benefits of cloud software are becoming… Read More

Email mobile social
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3 Steps to a Successful Inbound Campaign

by: Everlytic Marketing | Friday, July 24th, 2015

by Nina Joubert Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign. This is ultimately the journey of a campaign message. Firstly, identify and build your audience. Find… Read More

Business Talks
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Building Rich Customer Relationships

by: Everlytic Marketing | Friday, July 24th, 2015

by Nina Joubert Building relationships with potential customers is essential for lead generation and lead nurturing. Relationship building entails two elements: knowing your audience and being able to speak directly to them with content that is relevant. So ask yourself: How well do you know your customers? And are they responding to your message? Knowing… Read More

cloud network
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What is Email Marketing Automation?

by: Everlytic Marketing | Friday, July 24th, 2015

by Simone Lindner Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level. You can strengthen your email marketing with automated marketing to build richer relationships, retain customers, improve conversions and reduce… Read More

Contact Engagement
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Contact Engagement: The new deliverability gem

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Lindani Tshabangu Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? You’ve employed the best designer, your email has a well-balanced HTML to text ratio, you’ve made sure to get rid of spam-connotative and abusive words, you’ve employed the right authentication tools and… Read More

not just a telephone
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It’s not just a Telephone anymore

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Nina Joubert My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our telephone stood. Only one person in my house could lean his feet against it and make those footprints. My Bigfoot brother. I, on the other hand, hated the… Read More

Sam Hutchinson, on Entrepreneurship
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Everlytic Co-founder, Sam Hutchinson, on Entrepreneurship [Interview]

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Nina Joubert In celebration of World Entrepreneurship “Month”, we interviewed Everlytic’s founder, Sam Hutchinson. Sam is business entrepreneur and Chief Technical Officer at Everlytic. His goal is and always has been to build pioneering technology that offers value and expands globally. These goals along with extensive experience in content management and digital communications systems… Read More

11-vintage-bum-manila_craze
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Crowdsourcing Political Ideology

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Philani Mdingi Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa. Wikipedia defines crowdsourcing as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from… Read More