Mobile Marketing

email marketing strategy

Key Metrics to Consider in Your Email Strategy

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful. Bulk mail marketing solutions usually offer various ways of tracking your SMS and email campaigns. Coupled with Google Analytics, you can gain insightful metrics to help you reach your intended contacts, and… Read More »

email size

Message Size Notification

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment. Recently, the Everlytic servers were taking longer to send larger emails, which in turn slowed down our sending speed on all emails. In an… Read More »

Using Google UTMs in URLs

Google Analytics

UTMs in your URL In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them. Our second part jumped into the basics of UTM codes, what they are, the format by which they are used and the… Read More »

How to Run a Successful SMS campaign

Download this guide to: Establish SMS campaign goals and identify scenarios suitable for SMS campaigns Be aware of best practice campaign criteria (opt-ins, sending frequency, clear calls-to-action) Have top tips at your disposal when planning SMS campaigns (segmentation, SMS length, URL shortening, measuring subscriber response)

internet search on tablet

UTM Codes

UTM Codes Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns. But how can a business know how many of their visitors come from a campaign or from a random click on Google? In this second of a three-part series on Google Analytics… Read More »

Google UTM

Vanity URLs

Vanity URLs Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is In this three-part series, we tackle Google Analytics with UTMs, but first we need… Read More »

Markex 2016

Everlytic To Present Email Marketing Seminar at Markex

The 29th edition of Markex, one of South Africa’s largest and most important marketing promotions events, takes place from 6 – 7 July, 2016 at the Sandton Convention Centre. This year’s event features ‘’Innovation’’ as its theme and gives companies the opportunity to showcase industry innovations and marketing solutions to over 10 000 visitors over… Read More »

The Future of Media 2016

Email Marketing Experts, Everlytic, joins The Future of Media conference

Everlytic is a corporate sponsor of The Future of Media Conference 2016, taking place on July 21 at the Sandton Convention Centre. Now in its 5th year, the premier event brings together marketers across the six main media platforms for lively debates on the latest media perspectives, innovations, research trends and content creation. Delegates can… Read More »


The Secret To Successful Click Rates

It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one. Think of your own Inbox and what emails you are more inclined to open than others. Things that immediately… Read More »

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