SM Email Header
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Email Lacking in Sex Appeal But Long On Practicality

by: Cara Bouwer | Thursday, April 21st, 2016

Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel? Lack of ‘sex appeal’ in the digital era may be the answer, writes Cara Bouwer. What’s not to like about email marketing? It’s affordable, simple easily personalised and… Read Article

Everlytic email tip 4
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How to research your target audience to establish an optimal sending time

by: Everlytic Marketing | Friday, July 24th, 2015

by Vera Romano On Friday our Top Tip #4 was released, “Thoroughly research your target audience to establish an optimal sending time to send out your campaigns.” A follower of the Top Tip campaign came back and asked if we have any suggestions about how one would go about this task. Here is what our… Read Article

AIDA
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The Principle of AIDA: So what are we Marketer’s to do?

by: Everlytic Marketing | Friday, July 24th, 2015

by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment. My boyfriend of 3 years, and whom works for a major international… Read Article

cloud marketing
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The Benefits of Marketing Cloud Software

by: Everlytic Marketing | Friday, July 24th, 2015

by Nina Joubert According to Reality Check 2013, a research paper released by Cisco and World Wide Worx, 50% of South African businesses, big and small, are taking advantage of cloud software. The reality is, regardless of the negative stigma and issues like slow internet in the country, the benefits of cloud software are becoming… Read Article

Email mobile social
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3 Steps to a Successful Inbound Campaign

by: Everlytic Marketing | Friday, July 24th, 2015

by Nina Joubert Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign. This is ultimately the journey of a campaign message. Firstly, identify and build your audience. Find… Read Article

Business Talks
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Building Rich Customer Relationships

by: Everlytic Marketing | Friday, July 24th, 2015

by Nina Joubert Building relationships with potential customers is essential for lead generation and lead nurturing. Relationship building entails two elements: knowing your audience and being able to speak directly to them with content that is relevant. So ask yourself: How well do you know your customers? And are they responding to your message? Knowing… Read Article

Print
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Great minds think alike

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Nina Joubert It goes without saying that innovation changes the world. Take a minute to think where we’d be without the light bulb or the telephone. The nature of innovation is that it gives birth to more innovation. For example, without the telephone we wouldn’t have the mobile phone and without the mobile phone… Read Article

not just a telephone
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It’s not just a Telephone anymore

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Nina Joubert My dad would always know who to blame for the high phone bill each month by looking at the wall opposite to where our telephone stood. Only one person in my house could lean his feet against it and make those footprints. My Bigfoot brother. I, on the other hand, hated the… Read Article

Sam Hutchinson, on Entrepreneurship
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Everlytic Co-founder, Sam Hutchinson, on Entrepreneurship [Interview]

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Nina Joubert In celebration of World Entrepreneurship “Month”, we interviewed Everlytic’s founder, Sam Hutchinson. Sam is business entrepreneur and Chief Technical Officer at Everlytic. His goal is and always has been to build pioneering technology that offers value and expands globally. These goals along with extensive experience in content management and digital communications systems… Read Article

11-vintage-bum-manila_craze
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Crowdsourcing Political Ideology

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Philani Mdingi Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa. Wikipedia defines crowdsourcing as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from… Read Article