Mobile Marketing Archives - Everlytic
Mobile Marketing

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Email Marketing

Email and SMS Holiday Marketing Tips

by: Nthato Morakabi | Tuesday, November 7th, 2017

We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your opportunities by re-engaging with inactive subscribers, building brand loyalty, and hitting those sales targets. Digital Statistics in South Africa 2017 Report reveals that half of active… Read Article

airtime cosumption
Mobile Marketing

Where Has My Airtime Gone?

by: Bakhulule Maluleka | Friday, February 26th, 2016

With the growing data usage demanded by social media, cellular phone apps, and the more esoteric usage by apps such as the iTunes Store or Google Play Store, it’s no wonder most customers wonder, “ Where has all my airtime gone? ” If you find yourself asking this question on a weekly, if not daily… Read Article

Mobile Email
Mobile Marketing

Email On Mobile – The Proof Is In The Stats

by: Jeanette Phillips | Wednesday, November 25th, 2015

Is email marketing dead? I can sense some rolling of the eyes, and the grunting of “Not this argument again!” Fair enough, each leopard has its own spots and while some business leaders and marketers will roar a resounding YES and argue that social media, and other digital communication forms are where the focus should… Read Article

AMP Cell Phone
Mobile Marketing

A Faster, Open Mobile Web

by: Jeanette Phillips | Tuesday, October 20th, 2015

Smartphones and tablets have revolutionised the way we access information, and today people consume a tremendous amount of news on their phones. This holds especially true for publishers globally, who use the mobile web to reach these readers, but the experience often leaves a lot to be desired. Every time a webpage takes too long… Read Article

using mobile text marketing
Mobile Marketing

(Re)Think Mobile

by: Jeanette Phillips | Tuesday, September 29th, 2015

The verdict has long been in, mobile penetration in Africa, and yes more specifically, South Africa is at its high tide. South Africa’s vibrant mobile market has seen rapid growth since competition was introduced to the sector in the 1990s. SIM card penetration by mid-2015 was above 150%, driven by the popularity of multiple card… Read Article

SMS on Bounce
Mobile Marketing

SMS on Bounce

by: Everlytic Marketing | Friday, July 24th, 2015

by Nina Joubert Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability. Let’s not dwell on problems though, let’s talk solutions. Everlytic has introduced a… Read Article

Gesture
Mobile Marketing

Email on Mobile, how to get it right!

by: Everlytic Marketing | Thursday, July 23rd, 2015

By Nina Joubert Sending an email to desktop and mobile is like sending an email to two different languages groups. Someone will have a better experience than the other. So how does one send the same email to a computer and mobile device so that it translates effectively on both? Here are a few tips:… Read Article

Of Thievery and the Significance of Mobile
Mobile Marketing

Of Thievery and the Significance of Mobile

by: Everlytic Marketing | Thursday, July 23rd, 2015

A few months ago I was in Cape Town attending an email marketing campaign on behalf of Everlytic. Following this successful event, my interests shifted to Cape Town’s night life and like a typical Joburger, I sought to enjoy the assortment of watering holes this city has to offer. Sadly my bar hopping adventure was… Read Article