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Identify popular email clients with Device Reporting

by: Everlytic Marketing | Thursday, July 23rd, 2015

When you send an email campaign, you’ll see whether it was opened using a desktop, web based or mobile email client. We break it down into top performing platforms and look at total opens across different devices, specific email clients and mobile browsers. Why is this useful? These reports show you the top performing devices and browsers so… Read Article

Youth Day
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Everlytic commemorates Youth Day

by: Everlytic Marketing | Thursday, July 23rd, 2015

On the 16th of June 1976, students took to the streets in protest and rallied for the right to quality education in the townships of Soweto. The initially peaceful march ended in violence and tragedy, captured by the highly iconic photograph taken by Sam Nzima of 12-year-old Hector Pieterson dying in the arms of fellow… Read Article

IMC Twitter Campaign
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IMC

by: Everlytic Marketing | Thursday, July 23rd, 2015

  “Everlytic IMC Ticket Giveaway” Competition Terms and Conditions These terms and conditions apply to Everlytic IMC Ticket Giveaway competition conducted by Prefix Technologies (Pty) Ltd T/A Everlytic. By entering into this competition you agree to be bound by the competition rules below: 1. This prize draw is open to the public, including but not limited… Read Article

Everlytic staff
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A melting pot of innovation

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Walter Penfold At business school they taught me that diversity in the workplace is a good thing. I can still remember the intensity on my lecturer’s face when he explained how bringing people together from different walks of life would foster a creative environment, and bring us untold riches. The way he described it… Read Article

Walter Penfold
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National Boss Day – An interview with Everlytic’s MD, Walter Penfold

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Nina Joubert The vacant seats around Everlytic’s office during a manager’s meeting are sometimes the only indicators of who’s boss around here. In a company culture where no one holds back their opinion, no matter their “position”, you have to be the kind of boss that can both take criticism and give it. Walter… Read Article

binary code
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Big Data Reform Highlights

by: Everlytic Marketing | Thursday, July 23rd, 2015

Big Data Reform SA took place in March this year. Marketing trends were presented and discussions around big data, best practice and compliance took place. Everlytic had a team of marketers at the event. We thought we’d share our thoughts for anyone who may have missed the conference and would like to know what the… Read Article

What's new
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January & February Feature Round Up

by: Everlytic Marketing | Thursday, July 23rd, 2015

The last few months have been very busy for Everlytic and I’m sure you’ve noticed some hefty changes in the system. We’ve rolled out a new-look Imports interface, finished updating our email reports and put the finishing touches on the email composition workflow, including the new email coder. Let’s take a closer look at these… Read Article

Everlytic upgrade
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Everlytic just got cooler! – V 6.7 Upgrade

by: Everlytic Marketing | Thursday, July 23rd, 2015

Your experience in our product is important, which is why this upgrade is only a starter and not a five course meal. We’ll let you digest the food on your plate before we bring out the rest. Let’s take a tour shall we? NAVIGATION The design is clean, the navigation bar is clear and you… Read Article

email marketing reports
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Industry Benchmarks for Email Marketing

by: Everlytic Marketing | Thursday, July 23rd, 2015

Whatever your goals are for email, mobile or social communications, it’s important to know whether your efforts are as successful as other players in your industry or not. Industry specific statistics are helpful for making informed campaign decisions. Being able to benchmark your open rates, social engagement and other stats provides clarity on whether you… Read Article

Sam Hutchinson
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Tales from the Trenches: Taking Everlytic to market

by: Everlytic Marketing | Thursday, July 23rd, 2015

Tech4Africa, the premier mobile, web & emerging technology event in Africa will be taking place in Nairobi, at Strathmore iLab & Business School on July 3. Now in its fourth year, the event has become a platform where business and technology combine to bring global perspective to the African context. Tech4Africa is geared towards enabling… Read Article