Opinion Archives - Everlytic

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Email Lacking in Sex Appeal But Long On Practicality

by: Cara Bouwer | Thursday, April 21st, 2016

Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel? Lack of ‘sex appeal’ in the digital era may be the answer, writes Cara Bouwer. What’s not to like about email marketing? It’s affordable, simple easily personalised and… Read Article


Great minds think alike

by: Everlytic Marketing | Thursday, July 23rd, 2015

by Nina Joubert It goes without saying that innovation changes the world. Take a minute to think where we’d be without the light bulb or the telephone. The nature of innovation is that it gives birth to more innovation. For example, without the telephone we wouldn’t have the mobile phone and without the mobile phone… Read Article