Email Marketing

Email Marketing South Africa: Industry Insights and Benchmarks Report from Everlytic

by: Nthato Morakabi | Friday, October 13th, 2017

Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to. Sympathising with local marketer’s frustrations, Everlytic released its first-ever benchmarks report in 2015 using organisations in various industries within South Africa. The report gave deeper, more meaningful insights about email communication without… Read Article

Email Marketing

Everlytic to present double bill at Madex on Email Marketing Essentials and State of Email Marketing in SA

by: Everlytic Marketing | Monday, May 22nd, 2017

Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition. Madex – the marketing, advertising and design exhibition – will feature two seminar areas, promising insight to delegates related to marketing, communications, advertising, PR and design topics. In addition to the conference element, a cinema… Read Article

Eye tracking
Email Marketing

Eye Tracking Trends for Marketing Mailers

by: Nthato Morakabi | Wednesday, March 1st, 2017

What is Eye Tracking? Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website. Whether the layout and design is drawing attention to the correct places in the mail, or important information is being missed because of bad placement. Eye tracking is a technology used to… Read Article

emails that people want to respond to.
Email Marketing

How to Create Emails That People Want to Respond to

by: The Media Image | Monday, February 20th, 2017

Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one. Email marketing has received a bad name in recent years due to the large number of spammy and thoughtless emails that flood the inboxes of many people. Luckily, with the use… Read Article

building an email database
Email Marketing

Building Your Contact Database

by: Nthato Morakabi | Thursday, January 19th, 2017

Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually. Your email database gets smaller as people change email addresses when moving companies, abandon old email addresses, or unsubscribe/opt-out due to a lack of interest or change in industry. Without new leads, your contact database will become smaller each year… Read Article