Using Google UTMs in URLs
Email Marketing

Google Analytics

by: Nthato Morakabi | Thursday, August 11th, 2016

UTMs in your URL In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them. Our second part jumped into the basics of UTM codes, what they are, the format by which they are used and the… Read Article

utm codes
Email Marketing

UTM Codes

by: Nthato Morakabi | Tuesday, August 2nd, 2016

UTM Codes Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns. But how can a business know how many of their visitors come from a campaign or from a random click on Google? In this second of a three-part series on Google Analytics… Read Article

Google UTM
Email Marketing

Vanity URLs

by: Nthato Morakabi | Thursday, June 23rd, 2016

Vanity URLs Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is In this three-part series, we tackle Google Analytics with UTMs, but first we need… Read Article

Markex 2016

Everlytic To Present Email Marketing Seminar at Markex

by: Everlytic Marketing | Monday, June 20th, 2016

The 29th edition of Markex, one of South Africa’s largest and most important marketing promotions events, takes place from 6 – 7 July, 2016 at the Sandton Convention Centre. This year’s event features ‘’Innovation’’ as its theme and gives companies the opportunity to showcase industry innovations and marketing solutions to over 10 000 visitors over… Read Article

The Future of Media 2016

Email Marketing Experts, Everlytic, joins The Future of Media conference

by: Everlytic Marketing | Monday, June 20th, 2016

Everlytic is a corporate sponsor of The Future of Media Conference 2016, taking place on July 21 at the Sandton Convention Centre. Now in its 5th year, the premier event brings together marketers across the six main media platforms for lively debates on the latest media perspectives, innovations, research trends and content creation. Delegates can… Read Article