email marketing strategy
Email Marketing

Key Metrics to Consider in Your Email Strategy

by: Everlytic Marketing | Friday, September 30th, 2016

It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful. Bulk mail marketing solutions usually offer various ways of tracking your SMS and email campaigns. Coupled with Google Analytics, you can gain insightful metrics to help you reach your intended contacts, and… Read Article

email size
Email Marketing

Message Size Notification

by: Nthato Morakabi | Tuesday, September 27th, 2016

The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment. Recently, the Everlytic servers were taking longer to send larger emails, which in turn slowed down our sending speed on all emails. In an… Read Article

Using Google UTMs in URLs
Email Marketing

Google Analytics

by: Nthato Morakabi | Thursday, August 11th, 2016

UTMs in your URL In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them. Our second part jumped into the basics of UTM codes, what they are, the format by which they are used and the… Read Article

utm codes
Email Marketing

UTM Codes

by: Nthato Morakabi | Tuesday, August 2nd, 2016

UTM Codes Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns. But how can a business know how many of their visitors come from a campaign or from a random click on Google? In this second of a three-part series on Google Analytics… Read Article

Google UTM
Email Marketing

Vanity URLs

by: Nthato Morakabi | Thursday, June 23rd, 2016

Vanity URLs Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is In this three-part series, we tackle Google Analytics with UTMs, but first we need… Read Article