Contact rating ranks recipients according to how actively engaged they are with your messages. The more recipients interact positively with your emails, the higher their rating. Knowing who the most interactive, interested subscribers are lets you create competitions, loyalty and incentive campaigns around them to drive marketing.
Recipients are rated and given a score
Recipients are given a star rating out of 5. Now you can target your best performing contacts directly, or even try enticing your non-engaged recipients. The score combines an aging formula, taking positive and negative actions into account.
Positive actions are divided by the negative to give you a score and as this score goes up over time, the contact rating improves.
Each positive action performed by a contact is assigned a value; reading an email, clicking on a link, forwarding to a friend or updating your profile counts as a positive action whilst bounces, spam complaints, unsubscribes and general inactivity are negatives.