Create Automatic Email Responses
What triggers and autoresponders can do for you
Create automated emails based on subscriber actions using Triggers and Autoresponders in Everlytic.
- Send automated welcome emails to people that subscribe to your newsletters
- Send automated registration confirmations to people signing up for events
- Send the next email in a series of campaigns to only those recipients that have opened your email and clicked on links inside it
How triggers and autoresponders work
Triggers and autoresponders work hand in hand. An autoresponder is an auto-generated email; if someone subscribes to your newsletter the automated ‘welcome mail’ can be set up as an autoresponder. Similarly, when someone clicks on an RSVP link in your email to indicate that ‘yes, I’ll be attending,’ the confirmation email with directions to the event could be created as an autoresponder.
You’ll need a Trigger for your autoresponder to work, because whatever action your subscriber takes is what will ‘trigger’ the autoresponder to be sent. And you need to tell the system whether this action is based on an open, link click, subscribe or unsubscribe.
Ideally, you’d set up a trigger so when your contact clicks on a link, the unique click triggers an automatic response to the contact.
Create an Autoresponder
Creating an Auto responder is similar to creating a message.
- Select ‘Messages’ from top navigation bar and select ‘Autoresponders’ from the drop down list.
- Choose a template and customise it.
- Move to the next step and add your message properties, subject, from and reply fields.
- Add text, images and the body of your email
- Move to the next step and click ‘Confirm’ to prepare the responder mail.
- You’ll have the option to view the message in the autoresponder area or continue to ‘triggers’ for that message.
Create a Trigger
You can setup triggers for unique reads and clicks once your email has been created. Click on ‘Setup triggers’ in step 4composition. Sel of message ect ‘New’ from the main view; the trigger will have 3 tabs.
- Basic Properties: Give the trigger a name and description.
- Event Options: Create the trigger based on a subscriber action, like ‘Unique Read,’ ‘Unique Click,’ ‘Subscribe,’ or ‘Unsubscribe.’
- Event Actions: Choose the action that needs to happen, like sending an autoresponder.
- Select the auto responder radio button
- Choose the auto responder created from the drop down menu
- Make sure you click ‘Save’