Elements of Successful Email Campaigns
These tips tie together the elements of successful email marketing campaigns
- A permission based opt in list of subscribers.
- A descriptive and branded subject line.
- Clean HTML design.
- Clear call to action links, directing users to appropriate landing pages.
- Valuable, relevant content that subscribers are interested in.
- The use of segmentation and personalisation to achieve high read rates.
- Honour subscriber expectation with a regular sending frequency
- Social media elements that encourage further reach.
- An unsubscribe link in each communication.