Elements of Successful Email Campaigns

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These tips tie together the elements of successful email marketing campaigns

  •  A permission based opt in list of subscribers.
  • A descriptive and branded subject line.
  • Clean HTML design.
  • Clear call to action links, directing users to appropriate landing pages.
  • Valuable, relevant content that subscribers are interested in.
  • The use of segmentation and personalisation to achieve high read rates.
  • Honour subscriber expectation with a regular sending frequency
  • Social media elements that encourage further reach.
  • An unsubscribe link in each communication.