Email Marketing Objectives
Objectives for email marketing should be set in advance to ensure you meet those your objectives. Know what it is that you want to achieve, whether it’s direct sales, product awareness, brand recognition, list or relationship building.
Set clear objectives with an end goal in mind.
- What do you want to achieve?
- Who is your target market?
- Which channels does your target market use?
Are your objectives being met?
Direct sales: Determine how many orders and how much sales revenue is generated per email campaign.
Website traffic: Analyse your website traffic to see how much of it comes from email campaigns or look at spikes in web traffic over periods that included email communications.
Brand and product awareness: Inform recipients of the availability of products or services that they may want or need and keep your brand image strong and consistent.
Reduced marketing costs: Email marketing is affordable and if done correctly, it can cost much less to generate sales and leads than other marketing programs.
Relationship building: Remember why your subscribers signed up to receive information from you and keep the content relevant in order to continue building the relationship.