Everlytic to present expert email content at Markex


Now in its 28th year, Markex takes place from 2 – 4 June, 2015 at the Sandton Convention Centre. The marketing, promotions and events expo gives companies the opportunity to showcase industry innovations and solutions to over 10 000 visitors over the course of three days.

The event’s reputation has grown among marketing professionals to become recognised as a platform that connects companies to sought-after marketing products and services. The expo brings together industry stalwarts, experts and competitors so that attending visitors can have their pick of the crop as far as trusted solution providers go.

“Markex offers the perfect space for exposing exhibitors to new prospects and visitors to expert exhibitor advice and marketing services. It is mutually beneficial to visitor and exhibitor and is one of the few events Everlytic participates in annually on a repeat basis because of the business value it holds for us,” says Vera Romano, Everlytic Marketing Manager.

Appealing to a diverse selection of visitors, the job titles of company representatives attending the event ranges from marketing executive to administration level. Each can meet suppliers in person, widen business networks and keep abreast of industry trends by attending workshops and conference type seminars.

Email and SMS marketing automation providers, Everlytic participated in the event previously and continue to have a presence at Markex as email experts and workshop hosts. This year the topic on ‘Driving Customer Loyalty through Email Marketing Automation’ hinges on the importance of managing customer lifecycles and the potential email marketing has for return on investment.

“The topic addresses the very modern trend of Marketing Automation and will feature examples of how email marketing can be used to manage customer relationships and drive revenue in the process,’’ says Romano.

Everlytic also powers the email and SMS communications sent by event organisers, Specialised Exhibitions, the brand behind the successful Markex event. The partnership sees Specialised Exhibitions make use of Everlytic to manage and communicate to their database of exhibitors and registered visitors.

Register to attend or exhibit at Markex here: http://www.markex.co.za/
Book a seat at the Everlytic workshop: http://www.everlytic.co.za/markex/

Author: Jeanette Phillips

As a lover and an enthusiast of the written word, Jeanette Phillips has a writing background spanning over 10 years. Dabbling in different disciplines such as B2B, PR, Social Media and research reporting, Jeanette loves action words like energy and catalyst and describes herself in adjectives like bohemian and cultured. Her passion is to weave sentences into stories that aim to motivate and inspire. Her loathe is to discuss herself in the third person, but can be persuaded to do so from time to time.