Getting images into email


How you treat images in emails can really make or break a campaign. When creating an email, upload and insert it into your email contentusing the image uploader in step 2. You’ll need to browse for the image on your PC and send it to the server. Using the upload zip feature will automatically send the images to the server for you and insert it in your email.

Keep Image File Sizes Small: Readers don’t want to wait too long for images to load. Try to keep images below 25kb.

Image Blocking Issues: If the image used is too big it could end up being blocked and the textual copy may be pushed a long way down the page and not be visible. This is particularly problematic for people using a desktop email client and preview panes to view their emails.  If you need to use images that are quite big, don’t include the image size in the coding. This way, the blocked image placeholder area will be quite small.

Animated Gifs: We don’t recommend using animated gifs, since most email clients don’t display these, especially Outlook 2007. If you must use gifs, make sure your big call to action and main message is displayed on the first frame displayed.

Include Plain Text: An email that consists solely of images or a single image will attract a higher spam score and might be blocked. Try to have a balance between image and text so that even if the image doesn’t show, the text will.

Use Alt Text: If your image is blocked, all is not lost if you use the ALT image tag. When uploading an image, add some text as the alt tag that briefly describes what the image represents.

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Use Absolute URLs: A common misconception when composing HTML emails is that your message will always have a copy of the embedded image file, no matter where it is viewed. HTML code can only ‘point to’ the image file, but cannot retain a copy of it. That’s why it’s important to make sure all images used in your HTML email are ‘hosted’ on a web server. This way, your email recipients are able to point to the hosted images and pull them into the proper locations in your email layout when viewing your message.

Avoid Using Background Images: Background images are stripped by many email clients when defined in the attributes of HTML elements like <body> and <table>. Try to develop the design for your HTML email to use background colours instead.

Test, Test and Test Again: Testing is absolutely necessary; browsers, email clients and services will render your emails differently. Use the email compatibility tool in Everlytic to see what your email will look like in different desktop and webmail clients and send your campaign to a test list.

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