- Open rates (Part 1)
- Click Through rates (Part 2)
The research samples were based on emails sent to databases of approximately 10,000 contacts and more. In Part 1 we selected clients who achieved open rates of over 40%. To put this into perspective the SA benchmark for a good open rate is between 15% to 20%, so if your mailer is hitting those open rates, then you’re doing well. However, if you’re exceeding that, you need to take a bow.
Download our Guide to Best Performing Emails to:
- See five real examples of mailers that achieved an over 40% open rate.
- Get critical insights from Everlytic email experts as they weigh in on each successful mailer.
- Assist your email planning for 2015.