Hints & Tips


Best practice for opt-in and opt-outs

Subscribing to a newsletter mailing list is called opting-in. When you don’t want to receive emails anymore, you would need to unsubscribe or opt-out. This same principle applies to commercial mobile communications. Opting-in and out complies with digital communication best practice. Best practice for opt-ins We recommend double opt-in opposed to single opt-in. Not only is double opt-in… Read More »

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6 C’s of permission

Permission based communication legitimises email and digital marketing and these 6 C’s are a best practice guideline: Consent: A person consciously agrees and gives permission to receive your email communication. Choice: Give your subscribers the choice on communications they want to receive. Clarity: Ensure the sign-up process is straightforward and simple. Confirmation: It’s good practice… Read More »

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3 Steps To a Successful Inbound Campaign

Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign. This is ultimately the journey of a campaign message. Firstly, identify and build your audience. Find out who they… Read More »

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click through rate

Click Through Rates

What is a click through? A click through rate is the percentage of email recipients that clicked on a link inside your email. Usually ‘ Call to action‘ links  encourage click throughs, where even a simple word change to your call to action could increase your click through rates significantly. Click here to create a… Read More »

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Email Targeting and Segmentation

Segmentation helps get the right content to the right people. Instead of sending communications to everyone on your list, you can refine your strategy to send content that suits your user’s needs. Users have a great demand for relevance and segmentation is key to establishing this.  You can segment and target your email communication based… Read More »

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deliverability rate

5 Steps To Increase Inbox Delivery

Here are the top 5 tips for avoiding the junk folder and land in the inbox instead. 1. Use valid and existing email addresses for the ‘from’ and ‘reply’ fields Spam filters scan to check that addresses you use actually exist and are coming from the domain it claims to be sent from. The only reason… Read More »

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bounce rate

Making sense of your bounce rate

The great thing about email marketing is that you can track most of the activity that happens on the email once it’s been sent. Pulling reports is one thing, but it’s useless if you don’t understand what the metrics are saying or what you should be doing about it. Let’s look at bounce rates and… Read More »

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marketing objectives

Email Marketing Objectives

Objectives for email marketing should be set in advance to ensure you meet those your objectives. Know what it is that you want to achieve, whether it’s direct sales, product awareness, brand recognition, list or relationship building. Strategize campaigns Set clear objectives with an end goal in mind. What do you want to achieve? Who… Read More »

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Email Marketing Trends

Trends give us an idea of movement and progress on campaigns over a period of time, whether negative or positive. Everlytic provides metrics that helps you monitor trends on campaigns. Take note of message metrics Unsubscribes Open rates Bounce rates Forward to a friend Complaints What goes up, must come down Especially if it’s bounce… Read More »

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Better Looking Web Mails

In most instances, webmail clients like Gmail, Yahoo or Hotmail strip any CSS formatting or style sheets due to conflicts with their own HTML tags and that’s the reason an email looks different in Gmail than in your MS Outlook client. If you send out an email campaign and your CSS is not coded inline,… Read More »

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