click through rate

Click Through Rates

What is a click through? A click through rate is the percentage of email recipients that clicked on a link inside your email. Usually ‘ Call to action‘ links  encourage click throughs, where even a simple word change to your call to action could increase your click through rates significantly. Click here to create a… Read More »

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Email Targeting and Segmentation

Segmentation helps get the right content to the right people. Instead of sending communications to everyone on your list, you can refine your strategy to send content that suits your user’s needs. Users have a great demand for relevance and segmentation is key to establishing this.  You can segment and target your email communication based… Read More »

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deliverability rate

5 Steps To Increase Inbox Delivery

Here are the top 5 tips for avoiding the junk folder and land in the inbox instead. 1. Use valid and existing email addresses for the ‘from’ and ‘reply’ fields Spam filters scan to check that addresses you use actually exist and are coming from the domain it claims to be sent from. The only reason… Read More »

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bounce rate

Making sense of your bounce rate

The great thing about email marketing is that you can track most of the activity that happens on the email once it’s been sent. Pulling reports is one thing, but it’s useless if you don’t understand what the metrics are saying or what you should be doing about it. Let’s look at bounce rates and… Read More »

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marketing objectives

Email Marketing Objectives

Objectives for email marketing should be set in advance to ensure you meet those your objectives. Know what it is that you want to achieve, whether it’s direct sales, product awareness, brand recognition, list or relationship building. Strategize campaigns Set clear objectives with an end goal in mind. What do you want to achieve? Who… Read More »

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Email Marketing Trends

Trends give us an idea of movement and progress on campaigns over a period of time, whether negative or positive. Everlytic provides metrics that helps you monitor trends on campaigns. Take note of message metrics Unsubscribes Open rates Bounce rates Forward to a friend Complaints What goes up, must come down Especially if it’s bounce… Read More »

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Better Looking Web Mails

In most instances, webmail clients like Gmail, Yahoo or Hotmail strip any CSS formatting or style sheets due to conflicts with their own HTML tags and that’s the reason an email looks different in Gmail than in your MS Outlook client. If you send out an email campaign and your CSS is not coded inline,… Read More »

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Elements of Successful Email Campaigns

These tips tie together the elements of successful email marketing campaigns  A permission based opt in list of subscribers. A descriptive and branded subject line. Clean HTML design. Clear call to action links, directing users to appropriate landing pages. Valuable, relevant content that subscribers are interested in. The use of segmentation and personalisation to achieve high read rates. Honour subscriber… Read More »

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Optimise layout with heat maps

Everlytic Heat Maps make use of mouse tracking to show where readers click on links in your email. Why Use Heat Maps? Understand where readers are clicking and where you can make changes See whether your calls to action are clear and what content readers are most interested in See that the design is effective… Read More »

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How email marketers can work with Gmail’s tabbed inbox

Gmail has a new inbox layout that sorts messages based on their priority, similar to opening tabs in a browser. Emails are automatically grouped into one of four tabs: Primary, Social, Promotions and Forums. Every time you drag an email from a friend, a social notification, deal or invoice into any one of these tabs, Google automatically updates its algorithm so… Read More »

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