January & February Feature Round Up

The last few months have been very busy for Everlytic and I’m sure you’ve noticed some hefty changes in the system. We’ve rolled out a new-look Imports interface, finished updating our email reports and put the finishing touches on the email composition workflow, including the new email coder. Let’s take a closer look at these changes and see how they’ll affect you.

Importing Contacts

Importing Contacts is our second most used function, after the email composer, and we want to make it as easy to use as possible. With this in mind, we’ve updated the contact imports interface with a cleaner look, improved workflow and blazing speed improvements.

You still have three options for the source of your data:

Your Computer. We support a variety of file formats including .txt, .csv, .xlsx and .xls files, which means you can upload directly from Microsoft Excel or the other popular text formats.
A Server. Instead of doing API integrations you can import directly from an FTP or HTTP location.
Online Service. We now integrate directly with popular online services which means you don’t have to build the contact synchronisation yourself. We currently support Magento, Google, Salesforce, Shopify and Snapbill.

The import is a now a background process so once you start the import, you can move on to other work and the system will email you when your import is finished.

If you’d like more details on these changes, please see our Importing Contacts documentation.

Email Composition

Our most substantial change this month is improvements to the Email Composition process. We’ve introduced the Email Coder, a code editor, into the email composition workflow so that advanced users can edit their email’s templates using HTML or CSS instead of the WYSIWYG editor. We designed the coder with professional agencies and developers in mind. It will take your code, exactly the way you give it to us, and send the newsletter without making any changes.

We’ve also included a few handy tools to help you save time while using the Coder:

Code snippets allow you to insert common code elements to manipulate the behaviour of the template.
You can include personalisation fields with a single click.
Controls which allow design-view editing of content. This forms the basis of some other changes we’ll be introducing to the template builder in the future.

Read our help article for more info on the coder.

Our email composer has seen many changes this month. We’ve updated the campaign management and composition process. We’ve also changed the workflow to accommodate upcoming features, such as the campaign manager.

We’ve added a wide range of new email templates which cover holidays and other special occasions.
If you compose your message outside of our application, you can import it either as a .ZIP file, or from a website using the Import from URL function.
One big change to the composition workflow is the ability to create segments when choosing the lists you want to send your email to. You no longer have to set up a filter before creating your message.

For a step-by-step guide through the email composer changes, please see our help articles.

SMS on Bounce

We know that keeping your contacts’ email addresses up-to-date can be a major challenge. We’ve introduced the SMS on Bounce feature into the product to try and make this as easy as possible for you.

If you’ve enabled SMS on Bounce, the system will automatically send SMSes to contacts whose email addresses bounce (provided we have a valid mobile phone number for them). This SMS will invite the contact to reply with their correct address. If they do so, the system will automatically update their details for you.

We’ve also released a new email report where you can check if any Bounce SMSes were sent, and whether or not the contact replied with a new email address.

Email Reports

We’ve fully implemented our new Email Reports interface. We’ve improved how we tie data together, giving you more meaningful reports; we’ve also made space for new reports that are in development.

Our articles on the Email Reports give full details of all the new statistics and report.

For a full description of the changes to the Email Reports, you can read the release notes for versions 6.7 through to 6.10.

Help Documentation

Our online help documentation has been completely revised. We want to make it as easy as possible for you to find the information you need to send effective email campaigns.

The revision includes a navigation overhaul; the menu bar on the left of the page now mirrors the navigation in the application. The articles have all been rewritten and are up-to-date with our latest releases. We’ve also introduced a new Resources page where you can find in-depth guides on email topics such as responsive design and email best practices.

Our API documentation is also being overhauled, and will give developers an easy-to-use library for integrating with our system.

New Order and Upgrade Process

The workflow for upgrading and topping-up your account has been improved to make it easier for you to scale your package according to your needs. The system now provides you with detailed usage statistics and clear options for upgrading your entire package, or simply purchasing top-up credits for emails and SMSes.

Author: Everlytic Marketing