Inbound Marketing, in a nutshell, is a marketing approach used to create content so valuable, it draws people to your brand. The traditional form of marketing (broadcast, generic [...]
Everlytic Marketing Automation Software Top Features from 2017 At Everlytic we are always looking at new ways to enhance our marketing automation software in a continuous effort to [...]
Everlytic and the Thuthuzela Aid Community Center enjoyed an amazing day of adventure and fun with an organised Easter Egg hunt! The Everlytic team contributed 600 eggs to [...]
Research has shown that banner ads no longer seem to work. This might come as a surprise since banner ads have always drawn a huge amount of investment [...]
Everlytic’s Managing Director, Walter Penfold, presented “The email and SMS marketing juggernaut” at the Integrated Marketing Communication Conference (IMC) this month.
This year the Integrated Marketing Communication Conference (IMC Conference) makes its way to Johannesburg.
Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to...
We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your...
How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?
Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.