Direct marketers are most affected by POPI legislation. How can you keep your database compliant? Read this.
Email mistakes are bound to happen sometimes – we’re all human after all. How do you recover from them? Here are our top tips.
Not all non-converting business prospects are lost. Sometimes you just need to guide them over the finish line. And lead nurturing with email is the most effective way to do it. Here’s how.
Recently, we released your new favourite feature in marketing automation: Workflows. They give you all the benefits of drip campaigns, plus so much more.
Black Friday and Cyber Monday are coming on 23 and 26 November. Want to optimise your campaign? Here are our Top Black Friday / Cyber Monday Campaign Tips.
Marketing automation helps make your marketing campaigns smarter, lighter, and targeted to your clients’ interests. Still not swayed? Here are our 10 Signs That You Need Marketing Automation.
These days, it isn’t just teenagers tapping away on their phones. It’s everyone. But what can you really use SMS for in your business? And how? Read this.
Welcome emails have a higher open rate than standard emails and they can significantly boost client retention. Here’s how you can make the most of yours.
Retailers need to embrace a multi-channel marketing approach to help shoppers stay informed about personalised offers from their favourite stores. Let’s take a look at five ways you can integrate SMSes into your next retail marketing campaign.
Choosing the right email-safe font for you is essential and contributes to the look of your piece, sets the tone and contributes to the readability of your content.