Retailers need to embrace a multi-channel marketing approach to help shoppers stay informed about personalised offers from their favourite stores. Let’s take a look at five ways you can integrate SMSs into your next retail marketing campaign.
Choosing the right email-safe font for you is essential and contributes to the look of your piece, sets the tone and contributes to the readability of your content.
We chatted to Elizabeth de Stadler, the founding director of Novation Consulting, about the GDPR and what it means for local marketers. Between the EU's General Data Protection [...]
Unpacking the Differences Between Bulk Email and SPAM Bulk email should not be confused with SPAM and can rather be described as a similar/generic message sent out to [...]
The Sandton Convention Centre will once again host the annual Marketing, Advertising and Design Exhibition (Madex). Madex is an interactive exhibition that offers networking opportunities and specialised content [...]
Inbound Marketing, in a nutshell, is a marketing approach used to create content so valuable, it draws people to your brand. The traditional form of marketing (broadcast, generic [...]
Everlytic Marketing Automation Software Top Features from 2017 At Everlytic we are always looking at new ways to enhance our marketing automation software in a continuous effort to [...]
Everlytic and the Thuthuzela Aid Community Center enjoyed an amazing day of adventure and fun with an organised Easter Egg hunt! The Everlytic team contributed 600 eggs to [...]
Research has shown that banner ads no longer seem to work. This might come as a surprise since banner ads have always drawn a huge amount of investment [...]
Everlytic’s Managing Director, Walter Penfold, presented “The email and SMS marketing juggernaut” at the Integrated Marketing Communication Conference (IMC) this month.