This year the Integrated Marketing Communication Conference (IMC Conference) makes its way to Johannesburg.
Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to...
We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your...
How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?
Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.
Everlytic to present double bill at Madex on Email Marketing Essentials and State of Email Marketing in SA
Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition.
Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website.
Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.
Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually.
It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.