The way you import subscribers has changed. You’ll notice new items on the menu under Contacts. New Import Import History The New Import steps: 1. Choose how to [...]
Tech4Africa, the premier mobile, web & emerging technology event in Africa will be taking place in Nairobi, at Strathmore iLab & Business School on July 3.
On Friday our Top Tip #4 was released, “Thoroughly research your target audience to establish an optimal sending time to send out your campaigns.”
by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment.
According to Reality Check 2013, a research paper released by Cisco and World Wide Worx, 50% of South African businesses, big and small, are taking advantage of cloud software.
Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign.
Building relationships with potential customers is essential for lead generation and lead nurturing.
Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.
Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.
The Protection of Personal Information Act of 2013 was passed and signed into law this past November. When the Consumer Protection Act was passed in 2011, many debated when it would be POPI’s turn.