The 2019 holiday season kicks off soon. Is your marketing content ready? Here are 5 tips for compiling your content strategy.
Google Analytics is great for monitoring content. And in some cases, you can integrate it with your CRM.
It’s one thing planning a content strategy, and it’s another planning one that’s effective. This is how you can consistently create meaningful content.
Mapping your customer journey shouldn’t take you longer than 1.5 hours – and you don’t even have to leave the office. Here’s a breakdown of how.
Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found...
Every great organisation has a story about where it started. Listen to this audio interview with our Founder Sam Hutchinson to hear ours.
Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?
According to Seth Godin, “Content marketing is the only marketing left”. How did we get to this point?
Email is a great channel for eCommerce platforms to communicate with their audiences. And our survey shows that shoppers want these emails too.