Mapping your customer journey shouldn’t take you longer than 1.5 hours – and you don’t even have to leave the office. Here’s a breakdown of how.
Before you compile your content strategy, you need to pre-plan. And part of this includes developing your content marketing mission statement.
What is it about your emails that causes a reader not to open them? We asked exactly this in our online survey earlier this year. This is what we found...
Every great organisation has a story about where it started. Listen to this audio interview with our Founder Sam Hutchinson to hear ours.
Storytelling is huge in marketing as it improves ad recall and builds relationships. But how do you tell stories in email?
According to Seth Godin, “Content marketing is the only marketing left”. How did we get to this point?
Email is a great channel for eCommerce platforms to communicate with their audiences. And our survey shows that shoppers want these emails too.
Want to know which marketing channels to use for different age groups?
Last week, we went to Madex. We asked Karyn Strybos, Everlytic’s Marketing Manager, what her take was on the expo and this is what she said.
Our Twitter polls reveal some surprising data about our followers. Here’s what to do if the results apply to you.