Project Description

The Best in Financial Services Marketing

Everlytic | Breadcrumbs | Language Tips to Improve Marketing Communication Guide 2021

A brand’s main aim for an email is to persuade a recipient to do something: buy into a brand story, support a product and/or service, and ultimately, become a loyal brand advocate. Being able to compel someone to act is an invaluable skillset and having language tips to guide this can be the difference between brand success and brand failure.

In this marketing guide, behavioural communications firm, BreadCrumbs Linguistics, uses Behavioural Linguistics, the science-based use of language to persuade, to:

  • Analyse the top 50 financially oriented mailers sent through the Everlytic platform in 2020

  • Break down the six key findings from these mailers to see what linguistic elements they all have in common

  • Share the (F)EAST Framework – a behavioural writing model for nudging people to act

  • Explain the 5-step process you can follow to ensure your communications are efficient, engaging, and effective

Complete the form below to download the guide:

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Download the Guide

In this marketing guide, behavioural communications firm, BreadCrumbs Linguistics, uses Behavioural Linguistics, the science-based use of language to persuade, to:

  • Analyse the top 50 financially oriented mailers sent through the Everlytic platform in 2020

  • Break down the six key findings from these mailers to see what linguistic elements they all have in common

  • Share the (F)EAST Framework – a behavioural writing model for nudging people to act

  • Explain the 5-step process you can follow to ensure your communications are efficient, engaging, and effective

What Will I Learn in the Guide?

Improve Your Business Communications

The link between language, decision-making, and behaviour is powerful. Once you start thinking about your direct marketing communication in ways that are intrinsically linked to how people think and act, you’ll be far more likely to create content that engages and persuades.

Get The Report