Email and SMS each have their own strengths in marketing. Email is good for longer, image-driven content that informs and educates, while SMS is better for short, current information that keeps users up-to-date. Which one is the better performer when considering email vs SMS marketing for your business?
We say: try both. Here’s why.
Today’s consumers aren’t one-dimensional – your marketing campaigns shouldn’t be either. Try an integrated, cross-platform approach with email and SMS and see what a difference it makes to your ROI.