A content marketing strategy isn’t created once. The most agile and effective strategies are constantly refined in line with customer interests, campaign results, and the market. This is something we cover in detail in our new white paper email series Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business.
In Part One: The Content Marketing Lifecycle we reveal that a standard content marketing cycle should consist of seven important steps that you repeat to some degree for every new campaign. This cycle includes:
For more information on the Content Marketing Lifecycle and building a content marketing strategy for your business, click on the link below. More titbits from these white papers will also be published on our blog over the coming weeks, so watch this space. 😊