Understanding Email-Safe Fonts

We spend a lot of time talking about the content of your emails, but just as important is the font you choose to convey your message. The right font contributes to the look of your piece, it sets the tone, and contributes to the readability of your content. Choosing the right email-safe font for you is essential, but it can be a minefield. There are thousands upon thousands of free fonts available online, and you can easily be lured into using something fancy for your communications.

As tempting as those fonts may be, it’s definitely in your best interests to stick with email-safe fonts. These fonts are already installed on most machines and will give your email the best chance of displaying properly on your subscribers’ devices.

When choosing an email-safe font, try and find one that matches your corporate identity. You can experiment with font size and spacing to make it match your vision. If the font you choose isn’t on your subscriber’s device, the email client will use a fall-back option which might not suit your brand.

These are the web-safe fonts available to you:
  • ‘Helvetica Neue’, Helvetica, Arial, sans-serif;
  • Arial, ‘Helvetica Neue’, Helvetica, sans-serif;
  • ‘Arial Black’, ‘Arial Bold’, Gadget, sans-serif;
  • ‘Arial Narrow’, Arial, sans-serif;
  • ‘Arial Rounded MT Bold’, ‘Helvetica Rounded’, Arial, sans-serif;
  • ‘Avant Garde’, Avantgarde, ‘Century Gothic’, CenturyGothic, ‘AppleGothic’, sans-serif;
  • Calibri, Candara, Segoe, ‘Segoe UI’, Optima, Arial, sans-serif;
  • Candara, Calibri, Segoe, ‘Segoe UI’, Optima, Arial, sans-serif;
  • ‘Century Gothic’, CenturyGothic, AppleGothic, sans-serif;
  • ‘Franklin Gothic Medium’, ‘Franklin Gothic’, ‘ITC Franklin Gothic’, Arial, sans-serif;
  • Futura, ‘Trebuchet MS’, Arial, sans-serif;
  • Geneva, Tahoma, Verdana, sans-serif;
  • ‘Gill Sans’, ‘Gill Sans MT’, Calibri, sans-serif;
  • Impact, Haettenschweiler, ‘Franklin Gothic Bold’, Charcoal, ‘Helvetica Inserat’, ‘Bitstream Vera Sans Bold’, ‘Arial Black’, sans serif;
  • ‘Lucida Grande’, ‘Lucida Sans Unicode’, ‘Lucida Sans’, Geneva, Verdana, sans-serif;
  • Optima, Segoe, ‘Segoe UI’, Candara, Calibri, Arial, sans-serif;
  • ‘Segoe UI’, Frutiger, ‘Frutiger Linotype’, ‘Dejavu Sans’, ‘Helvetica Neue’, Arial, sans-serif;
  • Tahoma, Verdana, Segoe, sans-serif;
  • ‘Trebuchet MS’, ‘Lucida Grande’, ‘Lucida Sans Unicode’, ‘Lucida Sans’, Tahoma, sans-serif;
  • Verdana, Geneva, sans-serif;
  • Arial, ‘Helvetica Neue’, Helvetica, sans-serif;
  • ‘Big Caslon’, ‘Book Antiqua’, ‘Palatino Linotype’, Georgia, serif;
  • ‘Bodoni MT’, Didot, ‘Didot LT STD’, ‘Hoefler Text’, Garamond, ‘Times New Roman’, serif;
  • Garamond, Baskerville, ‘Baskerville Old Face’, ‘Hoefler Text’, ‘Times New Roman’, serif;
  • ‘Arial Rounded MT Bold’, ‘Helvetica Rounded’, Arial, sans-serif;
  • ‘Avant Garde’, Avantgarde, ‘Century Gothic’, CenturyGothic, ‘AppleGothic’, sans-serif;
  • Cambria, Georgia, serif;
  • Didot, ‘Didot LT STD’, ‘Hoefler Text’, Garamond, ‘Times New Roman’, serif;
  • Garamond, Baskerville, ‘Baskerville Old Face’, ‘Hoefler Text’, ‘Times New Roman’, serif;
  • Georgia, Times, ‘Times New Roman’, serif;
  • ‘Goudy Old Style’, Garamond, ‘Big Caslon’, ‘Times New Roman’, serif;
  • ‘Hoefler Text’, ‘Baskerville old face’, Garamond, ‘Times New Roman’, serif;
  • ‘Gill Sans’, ‘Gill Sans MT’, Calibri, sans-serif;
  • ‘Helvetica Neue’, Helvetica, Arial, sans-serif;
  • Perpetua, Baskerville, ‘Big Caslon’, ‘Palatino Linotype’, Palatino, ‘URW Palladio L’, ‘Nimbus Roman No9 L’, serif;
  • Rockwell, ‘Courier Bold’, Courier, Georgia, Times, ‘Times New Roman’, serif;
  • ‘Rockwell Extra Bold’, ‘Rockwell Bold’, monospace;
  • TimesNewRoman, ‘Times New Roman’, Times, Baskerville, Georgia, serif;
  • ‘Andale Mono’, AndaleMono, monospace;
  • Consolas, monaco, monospace;
  • ‘Courier New’, Courier, ‘Lucida Sans Typewriter’, ‘Lucida Typewriter’, monospace;
  • ‘Book Antiqua’, Palatino,’Palatino Linotype’, ‘Palatino LT STD’, Georgia, serif;
  • ‘Calisto MT’, ‘Bookman Old Style’, Bookman, ‘Goudy Old Style’, Garamond, ‘Hoefler Text’, ‘Bitstream Charter’, Georgia, serif;
  • Monaco, Consolas, ‘Lucida Console’, monospace;
  • Copperplate, ‘Copperplate Gothic Light’, fantasy;
  • ‘Brush Script MT’, cursive
By |August 6th, 2018|

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